By: Sarah Jones
It's been reported that Twitter has made a deal with Google that allows tweets to be searchable through the search engine. So anything tweeted by anyone will automatically be shown in a Google search result.
Which is terrible news for the average, every day, users of Twitter and celebrities and high profile people who are more prone to make accidental tweets. If people thought their privacy was low before, it's about 20 more feet under now. Now people are going to really need to be careful about what they tweet even more than before. It doesn't specify what happens to tweets once deleted. Although, I'm sure they probably aren't gone from the Google database, just like they aren't gone if they get screenshot.
However, it's great news for people in the marketing, public relations, and advertising industries.
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| Source: Sheena Levi via Twitter
This deal is another way for brands to get their product out to the market. Imagine how many people are being reached already, and with this addition it will be even more. With the use of pairing SEO keywords, hashtags, and the tweet itself, there will be an endless amount of google results that will pop up for the brand. Although Twitter has had deals like this with other search engines like Bing, it has never been a source to find the exact tweet. It's always just been Twitter sharing user data with those search engines, but now the tweets themselves are searchable so marketers need to utilize this the most they can.
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