While looking through Twitter the other day I came across an article by Mashable called, "The lazy person's guide to personal branding." Branding is such an important thing to do in the public relations industry because of how competitive it is, and since it's the age of the Internet where everything about a person can be found online, it's a person's responsibility to make their image as positive as they can to future employers.
So, while this list is the lazy person's guide I think it could also be categorized as the college student's guide. The last semester of college is chaotic and stressful for most people so they forget to ready themselves for the job hunt. It's important not to wait until after graduation to start personal branding. Resumes and interviews need to happen before the monumental walk across the stage. So, while college students are not lazy, they are busy and these simple tips can help get their name out there while finishing up college.
All of the tips are important but a few stood out as more relevant to public relations than the rest. One of them is getting your opinion out there. This could be by having a blog, or sharing things on social media that is relevant to public relations. It's important that you don't just share, but tell why you are sharing it.
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| Source: Twitter via Sam Hosenkamp |
Finally, the one tip that I think is the most important of them all is to Google yourself to see what others see about you. Based on the results you can change things to make a more positive image. Another thing I had been taught is that when people Google you, you want something to pop up. It's good to show employers that you're active on all social media platforms and regularly write blogs. It's not good to have everything private and hidden to where nothing about you stands out. Brand yourself effectively and it could be you who gets the job.
