This years Super Bowl ads had quite an impact on viewers. Two in particular caused a lot of stir on social media sites, including Twitter. The Chevrolet commercial caused everyone to believe that the TV had gone out, and what was even worse was that the commercial aired in the early portion of the game.
Although, how much worse would it have been if the commercial aired when the game was close. Either way it was a genius and memorable commercial that people are still talking about a week later.
Another commercial that caused more controversy than any of the others was the Nationwide commercial with the little boy.
Many people were confused and shocked about the content in the commercial. A lot of people didn't really understand why it had to be a child, or where they were trying to go with message. It caused outrage on Twitter questioning Nationwide on why they would show such a commercial during the Super Bowl. Honestly, the Super Bowl would be the perfect place to show that commercial because it reaches such a bug audience. I think one of the reasons why people took such a disliking to it is because the Super Bowl commercials are more widely known to be on the more humorous side and this one wasn't.
Nationwide chose to take a more serious matter and show it somewhere they knew would get the most exposure and bring awareness to their new program, Make Safe Happen, which they announced in a press release on January 23, 2015 before the Super Bowl commercial aired. Make Safe Happen is a program that brings awareness to the fact that preventable injuries are the number one cause of death among children. In the press release it talks about how this subject is a difficult one to talk about, but that it needs to be talked about. Another statement was released by Nationwide on the day of the Super Bowl to respond to the criticism of the commercial. In the statement Nationwide said the purpose of the commercial was to start a conversation. So that's what they did, Nationwide showed the commercial about Make Safe Happen at the Super Bowl and caused everyone to talk about it. They did their job and stood by it.
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