By:
Sarah Jones
Recently
I have noticed posts from three or four days earlier showing up in my current
news feed on Facebook. I didn't really think much about it, and was only
slightly annoyed. Until I saw an article on Mashable about Facebook bringing
fresher and timelier content to its news feed. It made a lot more sense after
reading it and furthering investigating what I was seeing on my news feed.
However, I'm still not sure how this update will guarantee people will see your
posts. It seems like the only way your friends will see them is if it's getting
lots of exposure with comments and likes, or you posted about something that is
on Facebook's trending list for that day.
There
are two specific updates that Facebook will be rolling out, according to a blog posted to Facebook's newsroom. One of
them will be the monitoring of trending topics. Which means stories or friends
status updates about what is trending that day will be top priority and the
first things you see on your news feed when you log in. I think this is
actually a pretty good idea, it gets people talking about what is happening in
the world, and gets people to be more interactive with each other. Also, if a
company were trying to get exposure this would be good news to them because
they could update about the trending topic and get more exposure from its
followers that way. However, of course, they need to do it in a tasteful and
non-offensive way.
The
second update is looking at how many people have commented or liked a post to
determine how high up it should be seen in the news feed. So if people are
commenting and liking it right after it’s posted then its relevancy and
popularity make it shoot to the top of the news feed. However, after a few hours
if people have stopped interacting with the post, its relevancy goes down,
pushing it further down the news feed. So basically, the relevancy and
popularity of your posts is the deciding factor on where in your friends news
feeds it will show up. If you want to be seen on Facebook, you will need to try
and post statuses that will get people talking. I heard on the radio last week,
where engagements, baby announcements, weddings and other things that deserve
"congratulations" show up higher on the news feed because of the
volume of comments it receives, that's why you are always seeing a new person
announcing an engagement or upcoming baby. It's Facebook's strategy on how to
get exposure to content. However, Facebook says it'll be rolling out these updates
over a period of time, and users shouldn't see a significant change in their
news feeds.
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